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ADV Desktop Weekend Max Mara

A Weekend in Ireland

Windswept expanses, charming towns, and dramatic coastlines are the backdrop for the new FW 2026-27 ad campaign. Embrace a free-spirited ease, built on rustic textures and cozy layers for a wholesome, practical elegance.

Knitted Stories

Rimani al caldo senza rinunciare allo stile con la nuova maglieria di tendenza della stagione.

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